I know there must be some serious capitalists out there who love their free markets, free hugs and heady jams. There is a new book coming out just for you.
Thanks to my good friend @BeepGillespie who enjoys 2/3rds of that combo for finding the article.
"...in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:
-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand
-Learning do-it-yourself business by in-sourcing
-Creating a business tribe by collaborating with fans
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision - and ended up making huge profits."